Understand the market around the idea.
Start with the customer problem you want to solve. Give Specky your market, geography, and research question to find relevant sources and gaps worth investigating.
MARKET & COMPETITOR RESEARCH
Does the next bet still make sense?
Research the question before the roadmap.
Specky brings competitor moves, public signals, and your customer evidence together so you can decide whether to follow, test, or wait.
The market moved. What does it mean for you?
A launch announcement tells you what a competitor wants people to notice. Check what is available and who it helps. Then ask whether it solves a problem your customers have raised too.
See what competitors actually released.
Inspect product pages, release notes, pricing, and documentation. Separate an announcement from an available feature, and a published fact from an inference about strategy.
Listen beyond your own inbox.
Explore accessible public reviews and relevant social conversations. See recurring frustrations and language to investigate, with the source and its limitations close by.
Find the reasons to build. And the reasons to wait.
Compare outside signals with your ICP, customer evidence, and objectives. Ask for the strongest case for and against the idea, then turn the remaining uncertainty into a test.
Illustrative example · connected product
A competitor added offline setup. Should you?
- 01
Ask a specific question
“Check the latest release notes and accessible installer discussions. Does offline setup address a problem for our target customers?”
- 02
Inspect the evidence
Review the published capability, source dates, your own field observations, and conflicting feedback. Mark what is still unknown.
- 03
Choose the next test
If the case is plausible, test a prototype with relevant installers. Do not treat a competitor launch or social attention as proof of demand.
The same workflow applies to software features, pricing, positioning, and new segments. This is a worked example, not a reported customer result.
Useful research shows its limits.
Give Specky a decision, competitors or topics, a date range, and your target customer. Ask for sources, evidence for and against, unknowns, and a practical next step.
Public-source access varies. Specky does not promise every social post, private-community access, or a representative sample of the market. Research availability depends on the configured tools and your plan.
You can set up a recurring workflow for a competitor watchlist. Check its first result and source coverage before relying on the schedule.
Market research questions
Know what the research can answer—and where you still need customer evidence or a test.
What does Specky's market research feature do?+
It brings competitor moves, public conversations, and your customer evidence together so you can decide whether to follow, test, or wait on a product bet, with sources and uncertainty kept visible.
Can Specky monitor competitor releases and pricing?+
Yes. You can inspect accessible competitor product pages, release notes, pricing, and documentation, then separate a published capability from an announcement or an inference about strategy.
Does Specky provide a representative view of social conversations?+
No. Public-source access varies, so Specky does not promise every social post, private-community access, or a representative sample of the market. Source coverage and limitations stay close to the research.
How should I start a market research question?+
Give Specky a decision, competitors or topics, a date range, and your target customer. Ask for sources, evidence for and against, unknowns, and a practical next step that can become a test.
Bring the bet you’re considering.
Start with one question. See what the evidence supports, what challenges it, and what you still need to learn.
Try the research walkthrough