Situation

You want to know what your competitors are doing before your CEO forwards you a screenshot. A structured weekly process beats reactive googling.

What you need

The domains of 2–5 competitors to monitor

A place to receive the output (PM Inbox)

10 minutes for initial setup

Steps

1. Define your competitive watchlist

In AI Chat: `` I want to monitor these competitors weekly: [Competitor A] (domain.com), [Competitor B] (domain.com), [Competitor C] (domain.com).

For each, I want to track:

Changelog / new features shipped

Pricing page changes

New job posts (especially engineering and product roles)

G2 and Capterra review themes

Social mentions that signal strategic moves

Create a weekly monitoring workflow that runs every Monday and delivers a structured brief to my PM Inbox. `

2. Set move categorisation

Ask Specky to categorise moves by type:

🟢 Green — they shipped something in a space we've intentionally left empty (validate our decision)

🟡 Yellow — they're moving toward our differentiated area (watch closely)

🔴 Red — they shipped something that directly overlaps our core proposition (respond brief needed)

3. Connect to your strategy

In the workflow prompt, add: ` Cross-reference all red and yellow moves against our current OKRs and open opportunities. Flag any conflicts with our strategy. `

This grounds the monitoring in your actual roadmap — not just competitor activity in the abstract.

4. Set up the Slack digest (optional)

Ask Specky to also post a 3-sentence summary to a Slack channel: ` Also post a brief (max 3 bullet points) to the #product-strategy Slack channel every Monday morning summarising the most important move. ``

Output

Weekly categorised competitive brief in PM Inbox

Moves colour-coded by strategic relevance

Cross-referenced against your OKRs and opportunities

Optional Slack digest for the team

Variations

Pre-launch? Increase monitoring frequency to daily for the 2 weeks before you launch a major feature.

M&A activity? Add to the monitoring prompt: *"Also watch for acquisition announcements, funding rounds, and partnership news for each competitor."*