Weekly competitive monitoring workflow

Situation

You want to know what your competitors are doing before your CEO forwards you a screenshot. A structured weekly process beats reactive googling.

What you need

• The domains of 2–5 competitors to monitor
• A place to receive the output (PM Inbox)
• 10 minutes for initial setup

Steps

1. Define your competitive watchlist

In AI Chat:

I want to monitor these competitors weekly: [Competitor A] (domain.com),
[Competitor B] (domain.com), [Competitor C] (domain.com).

For each, I want to track:
- Changelog / new features shipped
- Pricing page changes
- New job posts (especially engineering and product roles)
- G2 and Capterra review themes
- Social mentions that signal strategic moves

Create a weekly monitoring workflow that runs every Monday and delivers a
structured brief to my PM Inbox.

2. Set move categorisation

Ask Specky to categorise moves by type:

• 🟢 Green — they shipped something in a space we've intentionally left empty (validate our decision)
• 🟡 Yellow — they're moving toward our differentiated area (watch closely)
• 🔴 Red — they shipped something that directly overlaps our core proposition (respond brief needed)

3. Connect to your strategy

In the workflow prompt, add:

Cross-reference all red and yellow moves against our current OKRs and open opportunities.
Flag any conflicts with our strategy.

This grounds the monitoring in your actual roadmap — not just competitor activity in the abstract.

4. Set up the Slack digest (optional)

Ask Specky to also post a 3-sentence summary to a Slack channel:

Also post a brief (max 3 bullet points) to the #product-strategy Slack channel
every Monday morning summarising the most important move.

Output

• Weekly categorised competitive brief in PM Inbox
• Moves colour-coded by strategic relevance
• Cross-referenced against your OKRs and opportunities
• Optional Slack digest for the team

Variations

Pre-launch? Increase monitoring frequency to daily for the 2 weeks before you launch a major feature.

M&A activity? Add to the monitoring prompt: "Also watch for acquisition announcements, funding rounds, and partnership news for each competitor."