Situation
A competitor just shipped something and you need to understand the implications before your Monday standup. Or you're preparing a strategy review and need a current competitive landscape. Either way, you need real information fast — not a stale deck from last quarter.
What you need
Steps
1. Open AI Chat
Open the AI Chat sidebar (the ✦ button or Cmd+J).
2. Run a grounded competitive search
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Search the web for recent moves by [Competitor] in the last 90 days.
Look at their changelog, pricing page, job posts, and G2 reviews.
Tell me: what did they ship, who are they hiring for, did they change pricing,
and what are customers saying they're missing?
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Specky uses Google Search grounding — it pulls from real, recent sources and cites them. Unlike ChatGPT, it won't hallucinate product features.
3. Ask for implications
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Based on those moves, what does this mean for our roadmap?
We're focused on [your focus area].
What should we watch, what should we accelerate, and what's not relevant to us?
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4. Compare against your own roadmap
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Summarise how [Competitor]'s recent moves overlap with our current OKRs and open opportunities.
Flag any direct conflicts.
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Specky searches your Product Graph for your OKRs and opportunities, then cross-references them with the competitive intelligence.
5. Save as a decision
Click Create Decision in the chat response. The competitive brief is logged as a Decision node in your Product Graph, linked to the relevant opportunities and OKRs.
Output
Variations
Monitor automatically? Set up a Custom Workflow to run this query weekly and land results in your PM Inbox every Monday morning.
Multiple competitors? Run the same query for each competitor, then ask: *"Compare these three competitors' recent moves and tell me who's moving fastest and in which direction."*
Before a board meeting? Ask: *"Write a 3-slide narrative on our competitive position: where we're differentiated, where we're at parity, and where we're behind — with sources."*