Follow the recipe once, then keep the parts that help.
Use the situation as your starting point, follow the steps, and save the parts that become a habit.
Try saying
“I am in this situation. Walk me through the recipe and tell me what good looks like.”
Name the situation
Start with the real moment you are in.
Follow the recipe
Do one step, then check the result.
Make it yours
Save the workflow when it works.
Competitive analysis in 10 minutes
Situation
A competitor just shipped something and you need to understand the implications before your Monday standup. Or you're preparing a strategy review and need a current competitive landscape. Either way, you need real information fast — not a stale deck from last quarter.
What you need
- Specky account (no integrations required for this recipe)
- The competitor's name or domain
- 10 minutes
Steps
1. Open AI Chat
Open the AI Chat sidebar (the ✦ button or Cmd+J).
2. Run a grounded competitive search
Search the web for recent moves by [Competitor] in the last 90 days.
Look at their changelog, pricing page, job posts, and G2 reviews.
Tell me: what did they ship, who are they hiring for, did they change pricing,
and what are customers saying they're missing?
Specky searches current sources and cites the pages it used. Open those citations before treating a competitive claim as fact, especially when a page is new, changed, or hard to interpret.
3. Ask for implications
Based on those moves, what does this mean for our roadmap?
We're focused on [your focus area].
What should we watch, what should we accelerate, and what's not relevant to us?
4. Compare against your own roadmap
Summarise how [Competitor]'s recent moves overlap with our current OKRs and open opportunities.
Flag any direct conflicts.
Specky searches your Product Graph for your OKRs and opportunities, then cross-references them with the competitive intelligence.
5. Save as a decision
Click Create Decision in the chat response. The competitive brief is logged as a Decision node in your Product Graph, linked to the relevant opportunities and OKRs.
Output
- A sourced competitive brief grounded in real web data
- Implications mapped to your existing strategy
- A Decision node logged for future reference
Variations
Monitor automatically? Set up a Custom Workflow to run this query weekly and land results in your PM Inbox every Monday morning.
Multiple competitors? Run the same query for each competitor, then ask: "Compare these three competitors' recent moves and tell me who's moving fastest and in which direction."
Before a board meeting? Ask: "Write a 3-slide narrative on our competitive position: where we're differentiated, where we're at parity, and where we're behind — with sources."
Ready to apply this?
Start with your own product and keep the first read grounded. You can create an account after you see the result.