Gong Integration

What it does

The Gong integration pulls call transcripts and AI-generated summaries from your Gong account into Specky, turning sales and customer success conversations into structured product signals. This is often the richest source of unfiltered customer feedback — customers say things on calls that they'd never write in a support ticket.

Specky processes Gong transcripts to extract:

• Feature requests and pain points mentioned by customers
• Competitor mentions and comparisons
• Objections and concerns raised during sales calls
• Praise and positive feedback about specific features
• Speaker-attributed quotes you can use directly in PRDs and stakeholder presentations

When to use it

• To understand what prospects say about your product during sales calls
• To capture feature requests and pain points from customer success calls
• To surface competitive intelligence from calls where customers mention alternatives
• To find customer quotes to support product decisions and PRDs
• To identify patterns across hundreds of calls that would take weeks to review manually

Setup

1. Go to Settings → Integrations → Gong
2. Click Connect Gong
3. Authorize with your Gong admin credentials (requires Gong admin role)
4. Configure which call types to sync:
   • Sales calls (discovery, demo, negotiation)
   • Customer success calls (onboarding, QBR, support)
   • Internal calls (optional — useful for capturing internal product discussions)
5. Set the sync date range (default: 90 days back)
6. Click Start Sync — initial indexing may take 30–60 minutes for large call libraries

What gets synced

• Full call transcripts with speaker attribution
• Gong AI-generated call summaries
• Call metadata: date, duration, participants, deal stage (for sales calls)
• Gong-identified topics and action items

Privacy note: Specky respects Gong's call recording consent settings. Calls that are marked as restricted in Gong are not synced.

Using Gong signals

Gong signals appear in the Discovery Hub like any other signal. Because they're longer than Slack messages, Specky automatically extracts the most relevant excerpts and surfaces them as individual signal cards — you see the key quote, not the full transcript.

To read the full transcript context, click View in Gong on any signal card.

Tips

• Work with your sales and CS teams to ensure calls are being recorded and transcribed in Gong
• Use the Speaker filter in the Discovery Hub to filter signals by customer vs. internal speaker
• Set up an alert for competitor mentions to get notified when a competitor is mentioned in a call
• Use the Quote feature to save specific customer quotes for use in stakeholder presentations