Start with one real question and leave with a next step.
Start with the question in front of you, then use the guide to make the next decision easier.
Try saying
“I am trying to make this decision. What should I look at first?”
Start with context
Bring the smallest useful example.
Look for the signal
Separate what is known from what is assumed.
Take one step
Choose an action you can review.
HubSpot Integration
What this connection is for
Bring contacts, deals, tickets, and customer notes together so product decisions have the revenue context.
How your data reaches Specky
Specky pulls from HubSpot on a schedule. A sync runs when you open your workspace if the data is stale, and you can also start one by hand from the integration card.
Before you start
- Private App Access Token (Required) — Private app access token from your HubSpot developer settings.
Setup
Open Settings → Integrations, find HubSpot, and click Connect. The form will tell you what to paste and where to find it.
How to create a Private App Access Token
- Go to your HubSpot account → Settings (gear icon)
- In the left sidebar, navigate to Integrations → Private Apps
- Click "Create a private app"
- Give it a name like
Specky - Go to the Scopes tab and enable:
crm.objects.contacts.readcrm.objects.deals.readtickets.read(Service Hub)crm.objects.feedback_submissions.read(optional)
- Click "Create app" and copy the Access Token
Data synced
| Data | Used for |
|---|---|
| Contacts | Customer context, account mapping |
| Deals | Pipeline visibility, revenue signals |
| Tickets | Support issues, bug reports, feature requests |
| Feedback submissions | NPS, CSAT, customer sentiment |
How Specky uses HubSpot data
- Product Graph: Contacts, deals, and tickets appear as graph nodes alongside Slack, Jira, etc.
- PRD Generation: AI cites customer feedback and deal context when writing specs
- Discovery Workbench: Surface support ticket patterns and deal blockers
After connecting
New HubSpot items appear in Discovery alongside your other sources. You can search them, ask questions about them, and cite them in product work without opening another tab.
Disconnecting HubSpot removes the connection and the signals it brought in.
Troubleshooting
- Connected, but nothing appears. Open the HubSpot card and run a sync by hand. If it errors, the card shows the reason.
- "Upgrade to connect". Your plan caps how many integrations you can connect at once, and a few providers are Scale-only. Settings → Usage shows where you stand.
- Credentials stopped working. Tokens expire and get revoked. Reconnect with a fresh one — your existing signals are kept.
See the HubSpot integration page for what it's for and the questions people usually ask first, or the Integrations Overview for how integrations work in general.
Ready to apply this?
Start with your own product and keep the first read grounded. You'll create an account before the guided result so it can be saved to your workspace.