Mixpanel Integration

What it does

Connect event analytics and user funnels.

How your data reaches Specky

Specky pulls from Mixpanel on a schedule. A sync runs when you open your workspace if the data has gone stale, and you can trigger one by hand from the integration card at any time.

What you'll need

Project ID (Required) — Found in Mixpanel → Settings → Project Settings.

Service Account Username (Required) — Create a service account in Mixpanel → Organization Settings → Service Accounts.

Service Account Secret (Required) — The secret generated when creating the service account.

Setup

Go to Settings → Integrations, find Mixpanel, and click Connect.

Go to Organization Settings → Service Accounts

Create a new service account with Analyst role on your project

Copy the username and secret above

After connecting

Everything Specky pulls in from Mixpanel shows up in Discovery alongside your other sources, and feeds synthesis, clustering, and the AI chat's answers about your product. You don't have to do anything with it directly — it's there so the rest of Specky has something to reason over.

Disconnecting Mixpanel removes both the connection and the signals it brought in.

Troubleshooting

Connected, but nothing appears. Open the Mixpanel card and run a sync by hand. If it errors, the card shows the reason.

"Upgrade to connect". Your plan caps how many integrations you can connect at once, and a few providers are Scale-only. Settings → Usage shows where you stand.

Credentials stopped working. Tokens expire and get revoked. Reconnect with a fresh one — your existing signals are kept.

See the Mixpanel integration page for what it's for and the questions people usually ask first, or the Integrations Overview for how integrations work in general.