Start with one real question and leave with a next step.
Start with the question in front of you, then use the guide to make the next decision easier.
Try saying
“I am trying to make this decision. What should I look at first?”
Start with context
Bring the smallest useful example.
Look for the signal
Separate what is known from what is assumed.
Take one step
Choose an action you can review.
Instagram Publishing Integration
What this connection is for
Instagram is a publishing connection for the Marketing Command Center. Specky prepares a square visual product update and publishes it to an Instagram Business or Creator account connected through Facebook Login after a human approves it.
Before you start
- An Instagram Business or Creator account linked to a Facebook Page.
- An Instagram Graph API app configured for the deployment.
- The current Instagram publishing permissions approved for that app. The legacy Basic Display permissions are not the setup path.
Connect it
- Add the Instagram app ID and secret to the deployment environment.
- Register the callback URL for your deployed Specky origin:
/api/integrations/instagram/callback. - In the Marketing Command Center, choose Connect in Integrations under Instagram.
- Sign in with Facebook, choose the Page linked to the intended Instagram account, and approve access.
- Confirm the connected account in Settings before enabling scheduled publishing.
What goes out
- Approved square (1080×1080) visual posts.
- The approved caption and the scheduled publishing time.
- The returned post reference when Instagram accepts the publish request.
Instagram does not become an inbound customer-feedback source through this connection. If you need to capture a public comment, review, or mention as product evidence, use the Chrome extension, REST API, or a supported community/source workflow.
Troubleshooting
- No Instagram account appears: make sure the account is Business or Creator and linked to the Facebook Page used in the OAuth flow.
- Publishing fails: check the current Graph API app permissions, page selection, and whether the media is a valid square image.
- The wrong account is connected: disconnect and repeat Facebook Login with the correct Page/account pair.
See the Instagram integration page for the workflow and the Integrations Overview for product-data sources.
Ready to apply this?
Start with your own product and keep the first read grounded. You can create an account after you see the result.